Key Responsibilities
1. GTM Database Expansion
- Own the strategy and execution for expanding Netradyne's GTM account and contact database.
- Identify and source new target accounts based on ICP, industry, company size, geography, fleet size, technology adoption, and other business criteria.
- Build and maintain comprehensive account and contact coverage across Netradyne's target markets.
- Identify whitespace within the existing database and develop programs to systematically close coverage gaps.
- Source decision-makers, influencers, and relevant buying committee contacts within target accounts.
- Develop scalable processes for continuously adding new accounts and contacts to Salesforce.
- Partner with Sales and GTM leadership to understand market coverage requirements and translate them into database expansion initiatives.
- Monitor database growth and establish measurable targets for account and contact coverage.
2. Data Enrichment & Intelligence
- Own the enrichment strategy